Markus Alexej Persson ( PEER-sən, Swedish: [ˈmǎrːkɵs ˈpæ̌ːʂɔn] ; born 1 June 1979), also known as "Notch", is a Swedish video game programmer and designer. He is the creator of the video game Minecraft, which since its release has become the best-selling video game in history. He founded the video game development company Mojang Studios in 2009.