Attitudes based on preconceived categories
![](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Mr-prejudice-1943.jpg/780px-Mr-prejudice-1943.jpg)
![](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Mr-prejudice-1943.jpg/780px-Mr-prejudice-1943.jpg)
Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's perceived personal characteristics, such as political affiliation, sex, gender, gender identity, beliefs,...