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Social media analytics
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Process of gathering and analyzing data from social media networks
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Wikipedia

Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and...

Instance of
specialty
field of study
Different from
Social network analysis
Facet of
Social media marketing
References
Wikidata