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Social marketing
? TBD
Use of marketing theory, skills and practices to achieve social change
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Wikipedia

Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the common good. It utilizes the elements of commercial marketing and applies them to social issues. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an...

Instance of
Academic discipline
Subclass of
Marketing
References
Wikidata