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Slogan
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Memorable motto or phrase used in social movements & advertisements
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A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in...

Instance of
literary term
Subclass of
Phrase
Motto
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