Half of the European Union (EU) land and the livelihood of 10 million farmers is threatened by unsustainable land-use intensification, land abandonment and climate change. Policy instruments, including the EU Common Agricultural Policy (CAP) have so far failed to stop this environmental degradation. BESTMAP will: 1) Develop a behavioural theoretical modelling framework to take into account complexity of farmers’ decision-making; 2) Develop, adapt and customize a suite of opensource, flexible,...